Guerrilla Marketing Tactics That Work in 2022
Guerrilla marketing is a type of advertising that uses unconventional and low-cost methods to attract customers.
Geurilla marketing can be an effective way for local businesses to reach their target audiences and boost sales.
One thing to keep in mind when using gorilla marketing is that they should always be customized to suit your particular business.
For example, you might use tactics such as hosting a flash mob to promote your dance studio or creating a humorous YouTube video for your pet store.
So how can you get started with gorilla marketing? There are several steps you can take to begin using this type of advertising in your local business:
#1 User-Generated Content
One of the most effective ways to use geurilla marketing is by creating user-generated content.
The idea is to get your customers or followers involved in your marketing efforts by promoting your content on social media.
There are several ways that you can do this. One option is to run a contest or social media campaign that encourages your followers to share images or videos about your business on social media. You could also offer a discount or other special promotions for customers who take and share photos of themselves using your products in creative ways, for example.
Another popular way to create user-generated content is through influencer marketing. This involves collaborating with an influencer or social media personality who has a large following, and asking them to create content about your business that you can share on your own social media accounts.
While creating user-generated content can be an effective way to reach your target audience, it’s important to keep in mind that this type of marketing does require some upfront effort.
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#2 Create a Mural or Installation
Another popular way to use geurilla marketing is by creating a large-scale mural or installation in an interesting location. This could involve painting a huge image on the side of your building, hosting an exhibition in your storefront window, or installing sculptures or other art pieces in public places around town.
#3 Influencer Marketing
Another effective way to use geurilla marketing is by partnering with an influencer or social media personality in your community.
This can be a great way to gain exposure for your business and reach new customers, as well as build valuable relationships that could help you down the line.
To get started research local personalities who already have a following of your target audience.
These could include popular bloggers, social media influencers, or local celebrities with decent following on Instagram or TikTok.
Once you’ve identified some potential candidates, reach out to them and explain why they would be a good fit for your business and offer to provide free products in exchange for promotion.
#4 Cameo
Did you know you can hire celebrities to send you a happy birthday? For a small fee, you can get some local celebrities to give your business a shout-out or create a fun video for you to share on your social media profiles.
#5 Create some Huge!
People live giant food items or products. Can you somehow super-size your product in order to create a buzz?
Conclusion
Guerilla marketing can be a great way for local businesses to reach their target audiences and boost sales. There are several steps you can take to begin using this type of advertising in your business, including creating user-generated content, creating a mural or installation, partnering with influencers, and more.
Frequently Asked Questions
What are examples of guerrilla marketing?
Some examples of guerilla marketing are User-generated content, Flash mobs, and influencer marketing campaigns.
What are examples of guerrilla marketing?
Guerilla marketing is any marketing that gets maximum exposure with little to no cost.
Is guerrilla marketing Illegal?
Guerrilla marketing is not illegal as long ad you follow all the local and state laws.
Bruce Irving
65 Ideas To Make Creating Content For Your Business Super Easy.