The Content Strategy that has Generated Millions of Followers for Young Nails

By Bruce Irving •  Updated: 04/16/20 •  2 min read

The Content Strategy that has Generated Millions of Followers for Young Nails

How do two brothers get into the nail care business? this is the single most common question people ask us. There’s a long and rocky version but we’ll give you the short one. We have our fearless and unconventional mother, Young Salo, to thank. With a single-minded entrepreneurial spirit, she decided to start her own business at the age of 49. She had a passion for the nail industry and we did everything in our power to support her. In the end, this is a family business.

Habib joins me and shares the marketing strategy that has generated millions of followers for his nail company.

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Bruce Irving